Approach

As a content heavy site we had to strike a balance of this content against user friendliness and easy access to that information.

The site had to also enhance and build on core values in a sensitive and online appropriate manner.

We wanted to keep at the core of the site the personal nature of the service and the benefits a mobile service offers.

Solution

We employed a funnelling system through the main navigation.

Clear placement of those three core areas on the home page with easy navigation to those sections and a banner set that further emphasized those three sections.

Use of brand was deployed subtlety to enhance and take its development further forward.

A complete set of brand collateral, materials and resources were created and supplied allowing for seamless brand application across all sectors and requirements both in print and

Results

A clearly laid out, highly responsive and easily editable site has been developed and deployed.

The brand and core services have a digital presence from which to build and grow.

With training and encouragement the client has
embraced the opportunity to maintain and update site content on a regular basis improving the sites organic growth.