The old adage “if its not broke, then don’t fix it” is one that is often applied to branding. Its one we all take seriously. Brand recognition is hard won and easily lost, so any attempt to change needs clear thought and direction whilst backed up by a respect for where the brand has come from and its values…

In this case the pending 70th anniversary provided an appropriate reason. Our task was to build on the long established brand and bring the 70th to the party, and thats what we did, we extended rather than rebuilt, retaining the integrity of the core brand whilst moving the message and story on.

For a fuller description of the project and its outcomes Please Click here