Design that get’s under the skin of your needs
A focused, inclusive design approach and delivery for web and print
Merseyside Jewish Community Care
A small and simple thing can often make a huge difference.
MJCC wanted a communication tool to maintain contact with community members that was cost effective and could be resourced on tap and inhouse.
There a number of times within the Jewish Calendar Year when the organisation needs to reach out to the community. Matching those occassions to the communication opportunities formed the core of the brief.
Client:
Merseyside Jewish Community Care
Location:
Liverpool
Skills:
- Design & Layout for Marketing Materials
Approach
Identifying those points in the year when communication was required was our starting point. We focused on three key Jewish festivals, New Year, Pesach and Hanukkah.
The natural conclusion is that we could develop a preformatted greeting card range that could be reproduced inhouse cost effectively on a lazer printer.
Solution
Working with standard A5 card as this was a readily available resource and easily posted out or distributed we developed a number of designs and tested inhouse capability at several stages to ensure print output consistency.
We worked to develop a Word Template to help with small amounts of customisation to provide some flexibility to the result.
Results
The production and deployment of a simple but effective and affordable communication tool for the organisation that allowed MJCC to reach out at will and tailor demand as required.
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