Design that get’s under the skin of your needs
A focused, inclusive design approach and delivery for web and print
Parkinson’s Equip
Our first engagement with Parkinson’s Equip was a little unusual and a challenge.
As a registered charity the founder was sceptical of the value branding and associated services could bring to the table.
With a desire to make every penny donated count and add value to those in direct need spending money on our services was to quote ‘difficult to justify’.
Never an easy circle to square.
Client:
Parkinson’s Equip
Location:
Glossop
Skills:
- Brand Design
- Brand Development
- Corporate Stationery Layout
- Simple Brand Guidelines
Approach
We took our time to really understand the charity, its roots, drivers, ambitions and fund raising needs.
Our position was that in order to have the resources to undertake their aims & objectives they would have to reach out to both end users and contributors both voluntary & commercial. They all have perceptions and expectations, which the charity needed to display.
Solution
Once the case was made we could focus our attentions on the brand itself. Here engagement was critical and we involved the founder and the board at every stage. This proved invaluable as it developed buy in and active engagement, helping us deliver a clear and distinctive brand that captured the values of the organisation and their aspirations whilst lending that professional look & feel providing the professional edge to the charity.
A complete set of brand collateral, materials and resources were created and supplied allowing for seamless brand application across all sectors and requirements both in print and
Results
We provided a brand with a range of assets for internal and external use ensuring consistency of reproduction in print and online.
We also increased confidence in the organisations view of how it presented itself
and changed a few minds about the value we can bring to the table.
