Design that get’s under the skin of your needs
A focused, inclusive design approach and delivery for web and print
Sweeties Online
We were approached by Sweeties Online to help with a fast turnaround task where a deadline had been moved up on the client and they needed a team who could help in a hurry.
The client required a POS (Point Of Sale) Counter Top display unit to be used ahead of
the BBC ‘Children in Need Appeal’.
The completed layout was required in flat layout format, developed to packaging printing machine tolerances.
Client:
Sweeties Online
Location:
Halifax, West Yorkshire
Skills:
- Illustration
- Packaging
Approach
Helpfully the BBC provides very clear guidance on how their various brands and resources can be used and applied. Critical to adhere to these rigidly as time was tight and the BBC rightly guard their brand very carefully.
Furthermore we were also supplied with very clear Printer formatting guidelines that provided the physical structure of the layout.
Solution
Each panel and their relevant content were identified and placed within the various required guidelines.
To bring some cohesiveness to the layout we made use of white space placing imagery as sparingly as possible to allow the product and branding to show through. Also we matched carefully to the sweet product so there was a clear connection of product and packaging.
Results
Another fast turnaround that helped our client get on the shelf on time.
Subsequently we have been asked back to adapt the layout for other products.
